As a social media manager, you know how important it is to have a strong online presence for your business. In today’s digital age, social media platforms like Facebook, Instagram, and Twitter are essential for building brand awareness, engaging with customers, and driving sales. But while social media is a powerful tool, it’s not the only one you should be using to grow your business. In fact, in 2023, every social media manager needs an email list.
Here are a few reasons why:
- Email is more personal than social media. When you send an email, you’re reaching someone directly in their inbox. It’s a more intimate form of communication than a post on a social media feed. You can use this to your advantage by sending personalized messages that make your customers feel special.
- Email is more reliable than social media. Social media algorithms are always changing, which means your post may not be seen by everyone who follows you. With email, you can be sure your message will be delivered to your subscribers.
- Email is more versatile than social media. With email, you can send anything from text to images to videos. You can also use it for a variety of purposes, such as promoting a sale, announcing a new product, or sharing a blog post.
- Email is more measurable than social media. With email, you can track open rates, click-through rates, and conversions. This allows you to see what’s working and what’s not, so you can make data-driven decisions about your marketing strategy.
- Email is more ownable than social media. Social media platforms can change their policies, shut down or get banned, but with email, you own your list and your data, you can always reach out to your customer.
How To Build Your Email List
Now that you understand why email is so important, let’s talk about how to build your email list. The first step is to create a sign-up form for your website. This form should be easy to find and use, and it should clearly explain the benefits of subscribing to your email list. You can also incentivize sign-ups by offering a free download or a discount code.
Once you have your sign-up form in place, start promoting it. Share the link on your social media accounts and encourage your followers to sign up. You can also include a link to your sign-up form in your email signature and on your business cards.
Another great way to build your email list is by hosting a webinar or a workshop. This will give you the opportunity to connect with potential subscribers in real-time and provide valuable information that they can use to grow their business.
Finally, you can also use lead magnets to grow your email list. A lead magnet is a free resource that you offer in exchange for an email address. This can be anything from a free e-book, a checklist, or a video course.
Steps To Grow Your Email List
Now that you understand the importance of building an email list and the steps you need to take to do it let’s dive deeper into how you can use your email list to grow your business.
Segment Your Email List
Segment your email list. As your email list grows, you’ll likely have a diverse group of subscribers with different interests and needs. By segmenting your list, you can send targeted messages to specific groups of people. For example, if you sell beauty products, you could segment your list by skincare concerns (oily skin, dry skin, etc.) and send personalized messages to each group. This will help you increase engagement and conversions.
Use Email Automation
Email automation allows you to set up a series of automated emails that are triggered by specific actions or events. For example, you can set up an automated welcome email for new subscribers, a series of follow-up emails for people who abandoned their shopping cart, or a re-engagement campaign for inactive subscribers. This saves you time and ensures that your subscribers are receiving relevant and timely messages.
Use Email to Nurture Your Leads
Email is a great way to nurture leads and move them through the sales funnel. You can use email to educate your leads about your products or services, provide valuable content, and build trust. By the time a lead is ready to buy, they’ll be more likely to choose your business because of the relationship you’ve built with them via email.
Use Email to Upsell and Cross-Sell
Once a customer has made a purchase, it’s important to keep them engaged and encourage them to buy again. You can use email to promote complementary products, offer special deals, and remind customers about items in their wishlist. This can help you increase customer lifetime value and boost your sales.
Use Email to Build Your Brand
Email gives you the opportunity to build your brand by consistently communicating with your subscribers. Use email to showcase your company’s personality, share your brand’s story, and establish yourself as a thought leader in your industry. The more your subscribers feel connected to your brand, the more likely they are to become loyal customers.
Use Email to Increase Customer Loyalty
By sending regular and relevant emails, you can increase customer loyalty. You can use email to keep your customers informed about new products, special promotions, and upcoming events. You can also use email to ask for feedback and show your customers that you value their opinions.
Finally, email can be used to increase website traffic and social media engagement. You can use email to promote your blog posts, new videos, and other content and encourage subscribers to share it on social media. This will help you increase website traffic, grow your social media following, and ultimately boost your online presence.
In addition to all of the benefits outlined above, there are a few more reasons why every social media manager needs an email list in 2023.
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Why every social media manager needs an email list in 2023
One reason is that email is a great way to gather customer data and insights. By sending surveys and polls to your email list, you can learn more about your customers’ preferences, needs, and pain points. This information can help you create more targeted marketing campaigns and improve your products and services.
Another reason is that email is a cost-effective marketing channel. Compared to traditional marketing methods, email is relatively inexpensive. You can reach thousands of people with a single email, and you can track the results in real time, allowing you to make data-driven decisions about your marketing strategy.
Finally, email can be used to build relationships with influencers and partners. By building an email list, you can reach out to potential influencers and partners in your industry and start a dialogue. This can help you create mutually beneficial relationships that can lead to increased visibility and sales for your business.
In conclusion, email is a powerful tool that every social media manager needs in 2023. It allows you to connect with your customers on a deeper level, grow your business in ways that social media can’t, gather customer data and insights, be cost-effective, and build relationships with influencers and partners. Building an email list should be a top priority for any social media manager who wants to take their business to the next level. So start building your email list today and watch your business thrive!
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Don’t miss out on the opportunity to connect with your customers on a deeper level, and grow your business with the power of email marketing. Sign up for Flodesk today and start building your email list!