Now I’m a 3x entrepreneur living in Norway, raising a family, and helping businesses scale—on my own terms.

Fast forward to 2017: I launched my company, diving headfirst into the world of digital marketing, building brands, and growing businesses. Finally, I was doing things my way. Over the years, I even took on a stint as COO of a mental health company in 2022 (because why not?).

Here’s what I’ve learned through all of that: I know business, and I know marketing. I’ve seen (and survived) it all. My mission is simple—help you scale your business with smart, sustainable strategies that don’t make you want to pull your hair out. If I can juggle all of that and still come out the other side with my business (and my sanity), so can you. 

I’ve bounced from tech to managing a pool store (where the owner turned out to be a total trainwreck), to the beauty industry, all while figuring out how to make my mark. And let me tell you, being a single mom through all of this made things… let’s just say, interesting.

I’ve worn more hats than I care to count, but each step taught me a little more about business and marketing. Every challenge was just another stepping stone—though, I won’t lie, some of those stones felt more like quicksand.

By 2016, I was burned out and needed an out. So I packed my bags and headed to Florida. I went from zero to literally starting from scratch in the vacation rental industry. (Yes, I love a good challenge.)

It all started back in 2011. I was your typical corporate ladder-climber, hustling my way up in the tech industry. But let’s be real—I’ve never been the “sit still and follow someone else’s rules” type. So by 2013, I did what any overly ambitious, slightly exhausted person would do: I opened a brick-and-mortar business. Zero experience, by the way.

I was the marketer, the manager, the branding expert, and, oh yeah, had zero support from my so-called silent partner (bad business deals, am I right?). But despite all that, I figured out how to get clients in the door, made the business profitable, and sold it a year later. All while still holding down my full-time job. As a single mom. Casual.

From corporate ladder-climber to multi-business hustler, I’ve done it all (the hard way)—let me show you how I built freedom, one wild pivot at a time.