Learn my framework I use with my clients inside the Money Moves Minimind
The proven, rinse-and-repeat method for turning your ideas into digital products that actually sell.
THE S.E.L.L.S framework
Want to create a product that S.E.L.L.S?
SCROLL ON IF YOU'RE INTO IT.
After years of helping business owners launch products, build funnels, and troubleshoot why a “great idea” isn’t converting, I distilled the process into 5 core steps that drive demand and results.
It’s called The S.E.L.L.S Framework—and the beauty of it is how flexible, actionable, and rinse-and-repeat it is. Whether you’re launching something new or reviving an underperforming offer, this method guides you through building something that connects, converts, and compounds.
Whether this is your first product or your next big move, you’ll come back to this formula again and again.
is the repeatable process for creating digital products that don’t just sit pretty—they actually sell.
A framework you can count on.
The S.E.L.L.S Framework
Spot the problem
The S.E.L.L.S Framework
Your job here: clarity and truth-telling.
Before we talk sales pages or funnels or “launch plans,” we need to go all the way back to what people actually want. This step is all about identifying the real, urgent, can’t-ignore-it pain point (or desire) your product will solve.
01. Get painfully clear on the real problem
02. Do message mining and qualitative research
03. Find patterns in what people are actually saying
04. Choose a clear, transformation-based outcome
Establish the Offer
The S.E.L.L.S Framework
This is where your idea becomes an offer.
We don’t sell vague concepts around here. We’re building something that solves a real problem and positions you as the person to help them solve it.
01. Define the transformation
02. Choose a delivery format that fits your life and your audience
03. Price your product for value and accessibility
04. Clarify your promise, positioning, and timeline
Launch With Strategy
The S.E.L.L.S Framework
You don’t just launch a product—you launch a plan.
Welcome to the runway. This step helps you build your promotional content and customer journey so you’re not just shouting into the void.
01. Map your pre-launch and sales calendar
02. Choose your visibility channels
03. Plan your content runway with buyer awareness in mind
04. Build excitement and deliver value in advance
Lead People to Buy
The S.E.L.L.S Framework
Your funnel isn’t sleazy—it’s just good communication.
This step is about setting up the systems that guide your people to the point of purchase. Think: sales page, emails, checkout, FAQs, bonuses, and nudges.
01. Write your sales page
02. Build a simple and smooth checkout experience
03. Set up your email sales sequence
04. Add supporting content to drive conversions
Scale What Works
The S.E.L.L.S Framework
Because once it’s selling, your job is to optimize—not overhaul.
Your goal here is to zoom out, look at the data, refine, and create space for it to scale. This is how you grow without burnout.
01. Audit your funnel & content performance
02. Gather real customer feedback
03. Tweak and test small things before scrapping the whole thing
04. Rinse, repeat, and automate where you can
Take action • Take action • Take action • Take action • Take action • Take action • Take action • Take action • Take action • Take action Take action • Take action • Take action • Take action • Take action • Take action • Take action • Take action • Take action • Take action
The S.E.L.L.S Formula is here to guide you—step by step, no guesswork required.
Whether you’re sketching your first product idea in a Google Doc or reworking something that flopped harder than it should’ve, this formula is your foundation.
This is the exact system I’ve used (and refined) to help digital creators move from idea → income with clarity and confidence.
The tools, the steps, the strategy—it’s all coming your way.
Right now, we’re building the first version of this experience from the ground up, and you’re getting in before the noise, before the polish, before the waitlist.
Ready to build a product that actually sells?
Ready to build a product that actually sells?
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